A new marketing paradigm?
February 9th, 2007Marketing professionals agree: the digital world has changed the basic relationship between customer and marketer.
Today, our strategies must be built for the age of influence marketing. Much like a political process, they must focus on building constituencies instead of customer bases. Both messaging and offering must be flexible: portable, customizable, socializable, allowing the customer/constituent to make them their own.
Keys to this new intimacy are two current Web 2.0 mega trends: The Channel of Me and The Channel of Us.
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